Search engine optimization is tricky. If optimized meta descriptions and keyword placement weren’t enough, SEM came into the mix to really confuse us. True marketing gurus tend to think of SEO differently – rather, strategically excellent opportunities. (See what I did there?)
Of course, the constant changing of search engine algorithms leave us marketers with more than a few grey hairs. So we get a cool hat, use the Inbound Marketing methodology and roll with it.
For some, however, algorithm is an ugly word. Fortunately, I’ve taken the plunge into understanding the inner workings of Google’s devious ways. Allow me to break it down step by step like New Kids on the Block (shout out to my college algebra professor, Kirby Brown!):
SEO: What Is It, Really?
SEO, or search engine optimization, is something that most people have probably heard of, but get lost in the constant changes, Google updates, and trick that worked last year but are now irrelevant. (It has also been called SEM, or search engine marketing.) SEO is what impacts the online visibility of your business or organization among your competitors on search engines. In other words, it is how your business ranks when people type something into a search engine, like Google.
SEO: So, How Does It Work?
Contrary to popular belief, there is no magic SEO button that miraculously puts you at the top of Google search results. Most marketers use that lack of understanding to their advantage in attempts to sell you, the consumer, what you don’t need. Fortunately, I’m not those marketers.
For example, if I was looking for a hot new Mexican restaurant, I would type in something like, “best Mexican restaurants in [area of choice]” into the Google search bar.
Google then has to fish through 60 trillion+ pages (yes, you read right), and find the best result to my inquiry. To do this, Google takes several things into consideration:
- Pages are sorted by their content and other factors, which is all stored in a special Index.
- Google’s algorithms look for spelling, synonyms, auto-completion, search methods and other means of searching to better understand what the searcher means.
- Based on what the Algorithm finds, Google looks for relevant documents to pull from the Index, (that’s the stored content).
- Those documents are ranked using over 200 factors. To name a few, site & page quality, SafeSearch (that’s your security certificate), how new the site is and user reviews.
- Then, POOF! Your results appear in ⅛ of a second.
Not so bad, right? Let Google handle all the Algorithms. All you need to do is play by their rules. So what are the rules? Come and roll right along with us grey-haired marketers, and I’ll teach you all about it.
SEO: Getting The Site Right
Let’s take what you’ve learned so far about SEO, and apply it to the optimization of your website.
SEO analysis is easy enough to come by, but fixing those errors is another matter entirely. Nowadays, maintaining a website is a non-stop job. That’s what keeps folks like me employed. Want a FREE analysis of your current website? Fill out my contact form and I’d be happy to take a look! And, since I appreciate a hard-working techy, I’ll always welcome any questions you have along the way.
SEO: It’s All About The Content
How did the redesign of your website go? Rankings looking good? SEO requires quality content, yes, but also a healthy dose of patience. And quality content comes from the Inbound Marketing methodology. Give your SEO the push it needs, and discover an innovative, effective way to run successful campaigns in today’s world. Your patience will be well-rewarded.
However, with all the craziness of Google Algorithms, SEO, Inbound Marketing and the unprecedented absence of headphone jacks from smartphones, keeping up with online marketing is exhausting.
Don’t be exhausted. I do this for a living!
Sign up here for your free consultation and let’s see how I can help you rest a little easier.