Having a thorough understanding of the purpose and tactics of content marketing is what’s going to help you have a strong online presence and, in turn, a successful business. For a brief overview, check out this article on The 5 Pillars of Content Marketing. Again, this is just to get your feet wet.
This next step’s a doozy, but it’s invaluable. Hubspot.com offers a free training course on the ins and outs of Inbound Marketing. Most of what I know and implement every day was learned from this site. If you can dedicate yourself to watching and absorbing all of the videos, you’ll have no problems down the road.
Here’s how you get started:
- Visit this link and sign up for a free account.
- Go through the setup steps.
- Once you’re at the Marketing Dashboard, go to the upper right-hand corner and click on the graduation cap icon, then click on ‘Training & Certifications’.
- Finally, navigate to the Inbound box and click ‘Start Course’.
I recommend sitting through all of the videos in order. A lot of the info is going to seem pretty redundant, (and the actors are less than riveting), but I would avoid skipping ahead. You can always reduce or increase the video speed as needed. It’s entirely up to you whether or not you want to take the exam at the end. For those of you looking for a job in the marketing field, being Inbound Marketing certified is a great resume booster.
I’m finished with Hubspot. What now?
Now, I would recommend exploring this wonderful, free course on Udemy. I read Moz blogs all the time and they’re a very reputable SEO tracking company, so I think you’ll find this SEO course valuable as it has a lot to do with how Google operates.
Udemy offers a plethora courses, so if this one doesn’t work for you, not a problem. I’ve fished through my fair share of courses and have always come out the better for sticking with it and dedicating the time to learning. You can too!
I’ve been trained senseless…can I build a web site now?
Yes! Once you’ve learned the fundamentals, it’s time to apply all of your hard-earned knowledge. You know what to put on your site. Now, you just need to decide how you want to build it. This is a great article written by a website developer that outlines some of the best website builders to use (and which not to). Definitely worth a look.
If you need help getting something put together with a web builder, I can typically finish a site in a day if there’s no coding involved and I have all of the content ahead of time (images, copy, ect). I set up the website for The Social Lounge on Wix and I was really impressed with the dynamics of it.
If you’d like one-on-one help, contact me for a quote!
In the mean time, here are some basic rules to remember:
- Social posts should be made on each social media platform no more than 2x every day and no less than 1x, three days per week.
- Blogs should be posted no more than 8x per month (2x per week) and no less than 2x per month (1 every other week). I am a poor example of blog dedication – don’t be like me.
- ALWAYS make sure your hours of operation and contact info in consistent across all online platforms (social, web, Google Biz listing, ect).
There are plenty of other rules and best practices, but that’s all I’m going to bombard you with for now. If you have any questions or would like any other additional resources or info, feel free to reach out. I’m a fountain of knowledge. 😉